Some say, if you want to know what’s ahead, simply look to the younger generation. With the majority of the world’s population under the age of 30, and possessing a digital shadow, it’s not difficult to do so. Since 2011 more smartphones have been sold worldwide than desktop computers thereby making conversing with digital ‘natives’ through mobile apps and social media even easier.
Last month at the GBTA conference in San Diego, SilverRail were honoured to win the Spotlight on Transformation which "focuses on the future thought leaders of business travel management and highlights successful innovators that allow the travel manager and the corporate traveler to elevate the business of travel". That sounds like us!!
Please watch the video below to see the awards ceremony.
We are extremely excited to announce that we have acquiried the Journey Planning business from Jeppesen, a division of Boeing, to help further our strategy to provide consumers a single source to plan and book rail journeys, anywhere in the world. As part of the acquisition, the team is expanding considerably, and we are thrilled to have them as part of our team moving forward.
We're very pleased to announce our latest addition to the content available through SilverRail: SJ, the largest train operator in Sweden. Please see the full press release below.
SJ, Sweden’s Largest Rail Operator, Partners with SilverRail in Global Initiative
Previously, we have talked about standardisation of information flows in the air industry, as well as some case studies of some of the major players in that market.
The development of ticket distribution market in rail is actually following an amazingly similar trajectory, which is providing some great lessons learned as we progress in this market.
A couple of months ago, we outlined what drove some of the establishment of standardisation in the airline industry. To build on that further, we’ve outlined some of the history of the major segments that have standardised, in particular, around airport codes, fares, schedules, and settlement systems, that allow the air industry to operate in the way that it does today.
We recently came across an article written by Sebastien Marchon with some great tips on implementing rail as part of a travel policy, so the tips are his, but the commentary is ours!
1. Assess the pros and cons of rail travel versus alternative options
At SilverRail, one of the things that we have put a lot of effort into, and feel has a ton of value to the industry is developing a standardized way of communicating between different rail carriers and travel sellers.
Check out our CEO, Aaron Gowell, as he tests out the train versus taking the plane from London to Paris and back.
Guess which one wins?