Rail is set to dominate short and medium haul travel around the world.
It’s faster, cheaper, greener and more convenient than air. And with the deregulation of European markets, the rise of high-speed rail and the internationalisation of routes mean rail is beating air in all but one way.
The trouble is, there’s nothing modern about modern rail’s online customer experience.
A customer experience fit for modern rail
Today, the booking and managing of rail travel is fragmented across multiple, outdated systems. It’s an unnecessary burden on the carriers, travel distributors, travel managers and travellers themselves. We believe these five standards are crucial to modern rail’s success.
One language for global rail
For modern rail to win, it has to present a consistent, streamlined view of every available option. To do this, it must unify the data from rail carriers around the world. A common language for equipment, fare classes, amenities, stations and tickets.
A common index for all journeys
So anyone travelling from anywhere can plan, manage and book a journey, regardless of where they’re booking from or travelling to.
A comprehensive inventory of global rail
One that upholds the quality, consistency and availability of rail routes, prices and schedules from around the world.
Real-time routing, pricing and scheduling
Rail offers more stops, more journey times and more price points than air. And customers need an instant, accurate view of this immense flexibility.
A single, seamless ticket for any journey
Across different countries, customer tickets – paper or electronic – must represent their entire journey, regardless of how many carriers are involved.
By delivering these five standards, the SilverRail platform makes a lot of great things possible.